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Processed Meat, Seafood and Alternatives To Meat in Thailand

Publisher Euromonitor International
Published Feb 06, 2026
Length 25 Pages
SKU # EP20870647

Description

Thailand’s processed meat, seafood and alternatives to meat category recorded robust retail value growth in 2025, supported by higher living costs and consumers shifting spending from foodservice to home cooking. Processed options benefited from a clear value proposition versus fresh proteins, combining affordability, convenience and longer shelf life, while chilled processed meat gained share on a less-processed perception alongside ease of preparation. Meat and seafood substitutes outpaced ove...

Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Processed Meat, Seafood and Alternatives To Meat in Thailand
Euromonitor International
February 2026
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
At-home eating drives demand for convenient proteins
INDUSTRY PERFORMANCE
Meat and seafood substitutes outpaces overall category growth in 2025
Consumers remain highly cost conscious
WHAT’S NEXT?
Thai consumers will continue to seek out value-for-money options
Health trends undermine demand for shelf stable variants
Meat and seafood substitutes will benefit from investment in innovation
COMPETITIVE LANDSCAPE
Charoen Pokphand leads through CP easy-to-prepare formats
Leading player expands through strategic marketing
CHANNELS
Hypermarkets channel continues to dominate thanks to broad range and regular promotions
Small local grocers sees strong growth as consumers shift to neighbourhood stores
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THAILAND
EXECUTIVE SUMMARY
Cost pressures reshape staple food spending
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Staple foods benefits from home-cooking trend
Health and wellness continues to have strong impact on development
WHAT’S NEXT?
Affordability as key growth driver
Health and wellness trends set to accelerate and expand
Premiumisation and innovative flavours will shape progress
COMPETITIVE LANDSCAPE
Thai President Foods maintains overall leadership in 2025
Private label expands as living cost rise
CHANNELS
Modern trade dominates distribution
Proximity and favourable prices support growth in convenience channel
MARKET DATA
Table 15 Sales of Staple Foods by Category: Volume 2020-2025
Table 16 Sales of Staple Foods by Category: Value 2020-2025
Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 21 Penetration of Private Label by Category: % Value 2020-2025
Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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