Processed Meat, Seafood and Alternatives To Meat in Kenya


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Processed Meat, Seafood and Alternatives To Meat in Kenya

Even before the pandemic, there was a general concern regarding the type of food people consume. Many consumers started moving away from processed and refined staple foods to whole foods which are loaded with essential nutrients and lack preservatives. The COVID-19 pandemic is amplifying the importance of healthy eating and has led to a change in consumer purchasing behaviours at the end of the review period. They are looking for quality products at pocket friendly prices, and processed meat and...

Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Processed Meat, Seafood and Alternatives To Meat in Kenya
Euromonitor International
December 2021
List Of Contents And Tables
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Competition from fresh cuts growth of processed meat, seafood and alternatives to meat
Farmer’s Choice leads thanks to consumer loyalty and wide distribution in 2021
Growing urban population on the hunt for convenience boosting sales
PROSPECTS AND OPPORTUNITIES
Reopening of foodservices set to boost growth during the forecast period
Demand set to remain low from lower income consumers during the forecast period
Consumers more health conscious which manufacturers should consider during the forecast period
CATEGORY DATA
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021
Table 6 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021
Table 7 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021
Table 8 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026
Table 9 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026
STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
Staple foods in 2021: The big picture
Key trends in 2021
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 10 Sales of Staple Foods by Category: Volume 2016-2021
Table 11 Sales of Staple Foods by Category: Value 2016-2021
Table 12 Sales of Staple Foods by Category: % Volume Growth 2016-2021
Table 13 Sales of Staple Foods by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Staple Foods: % Value 2017-2021
Table 15 LBN Brand Shares of Staple Foods: % Value 2018-2021
Table 16 Distribution of Staple Foods by Format: % Value 2016-2021
Table 17 Forecast Sales of Staple Foods by Category: Volume 2021-2026
Table 18 Forecast Sales of Staple Foods by Category: Value 2021-2026
Table 19 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
Table 20 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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