Processed Meat, Seafood and Alternatives To Meat in Kenya
Even before the pandemic, there was a general concern regarding the type of food people consume. Many consumers started moving away from processed and refined staple foods to whole foods which are loaded with essential nutrients and lack preservatives. The COVID-19 pandemic is amplifying the importance of healthy eating and has led to a change in consumer purchasing behaviours at the end of the review period. They are looking for quality products at pocket friendly prices, and processed meat and...
Euromonitor International's Processed Meat, Seafood and Alternatives to Meat in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2025, clearly indicating how the market is expected to change.
Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Processed Meat, Seafood and Alternatives To Meat in Kenya
- Euromonitor International
- December 2021
- List Of Contents And Tables
- PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN KENYA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Competition from fresh cuts growth of processed meat, seafood and alternatives to meat
- Farmer’s Choice leads thanks to consumer loyalty and wide distribution in 2021
- Growing urban population on the hunt for convenience boosting sales
- PROSPECTS AND OPPORTUNITIES
- Reopening of foodservices set to boost growth during the forecast period
- Demand set to remain low from lower income consumers during the forecast period
- Consumers more health conscious which manufacturers should consider during the forecast period
- CATEGORY DATA
- Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2016-2021
- Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2016-2021
- Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2016-2021
- Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2016-2021
- Table 5 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2017-2021
- Table 6 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2021
- Table 7 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2016-2021
- Table 8 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2021-2026
- Table 9 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2021-2026
- STAPLE FOODS IN KENYA
- EXECUTIVE SUMMARY
- Staple foods in 2021: The big picture
- Key trends in 2021
- Competitive Landscape
- Channel developments
- What next for staple foods?
- MARKET DATA
- Table 10 Sales of Staple Foods by Category: Volume 2016-2021
- Table 11 Sales of Staple Foods by Category: Value 2016-2021
- Table 12 Sales of Staple Foods by Category: % Volume Growth 2016-2021
- Table 13 Sales of Staple Foods by Category: % Value Growth 2016-2021
- Table 14 NBO Company Shares of Staple Foods: % Value 2017-2021
- Table 15 LBN Brand Shares of Staple Foods: % Value 2018-2021
- Table 16 Distribution of Staple Foods by Format: % Value 2016-2021
- Table 17 Forecast Sales of Staple Foods by Category: Volume 2021-2026
- Table 18 Forecast Sales of Staple Foods by Category: Value 2021-2026
- Table 19 Forecast Sales of Staple Foods by Category: % Volume Growth 2021-2026
- Table 20 Forecast Sales of Staple Foods by Category: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources