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Processed Fruit and Vegetables in Thailand

Publisher Euromonitor International
Published Feb 06, 2026
Length 22 Pages
SKU # EP20870654

Description

Processed fruit and vegetables in Thailand delivered steady retail value growth in 2025, supported by higher living costs and a stronger shift towards home cooking, with shelf stable fruit remaining the largest subcategory on the back of dessert and baking use cases. Frozen processed fruit and vegetables was the fastest-rising area, led by frozen processed potatoes as urban consumers and expatriates prioritised quick preparation, portion flexibility and lower waste versus fresh produce. Over the...

Euromonitor International's Processed Fruit and Vegetables in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Processed Fruit and Vegetables in Thailand
Euromonitor International
February 2026
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience-led formats support steady progress
INDUSTRY PERFORMANCE
Shelf stable fruit favoured for home cooking
Frozen processed potatoes prove popular thanks to convenience
WHAT’S NEXT?
Home cooking trend to fuel further strong growth for frozen vegetables and potatoes
Rising interest in frozen variants driven by increased health awareness
Sustainability efforts set to increase as environmental concerns accelerate
COMPETITIVE LANDSCAPE
Leading player builds strength through focus on consumer connection
Rising living costs support private label growth
CHANNELS
Hypermarkets and supermarkets lead distribution
E-commerce rises fastest while convenience channel benefits from nationwide network
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THAILAND
EXECUTIVE SUMMARY
Cost pressures reshape staple food spending
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Staple foods benefits from home-cooking trend
Health and wellness continues to have strong impact on development
WHAT’S NEXT?
Affordability as key growth driver
Health and wellness trends set to accelerate and expand
Premiumisation and innovative flavours will shape progress
COMPETITIVE LANDSCAPE
Thai President Foods maintains overall leadership in 2025
Private label expands as living cost rise
CHANNELS
Modern trade dominates distribution
Proximity and favourable prices support growth in convenience channel
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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