Processed Fruit and Vegetables in Kenya

Processed Fruit and Vegetables in Kenya

The government in Kenya are making an effort to increase sustainable food sources, leading to an increase in the production of processed fruit and vegetables. This allows processed fruit and vegetables to become a staple in many households. Increasing demands for food safety and sustainability are expected to motivate growth of processed fruit and vegetables, over the forecast period. 

Euromonitor International's Processed Fruit and Vegetables in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Processed Fruit and Vegetables in Kenya
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Shelf Stable Vegetables and Frozen Vegetables Drive Growth
Health-aware Consumers Prefer Fresh Vegetables From Traditional Retail Outlets
Dry and Hot Weather Is Set To Impact the Growth of Processed Fruit and Vegetables
Competitive Landscape
International Brands Go Against Domestic Players To Compete for Value Share
Competition Relies Heavily on Price-point, With International Players Matching Domestic Players Unit Costs
Extended Shelf Life Is An Added Benefit, Particularly for Busy Consumers
Category Data
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 6 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-2019
Table 7 Distribution of Processed Fruit and Vegetables by Format: % Value 2014-2019
Table 8 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
Executive Summary
Healthy Growth Recorded in 2019 Despite Tough Trading Conditions
Growing Middle Class Helps Sustain Growth As Threats of Food Shortages Persist
Packaged Food Remained Competitive With A Mix of Local and International Players
Value for Money Drives Growth of Modern Retailing in 2019
Expansion of Middle Class Set To Boost Demand for Packaged Food
Foodservice
Sales To Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook