Prismar de Costa Rica SA in Retailing (Costa Rica)
Regional player Prismar de Costa Rica SA should maintain its competitive advantage within mixed retailers in Costa Rica over the forecast period, with it providing a good combination of popular grocery goods along with high-quality imported and exclusive non-grocery items. The strong brand position and high popularity of this operator amongst a wide base of mid and high-income local consumers is mostly based on its ability to provide very competitive unit prices on high rotation goods (often in...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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