Primicia SA Indústria e Comércio in Personal Accessories (Brazil)
Primicia’s strategic direction for 2016 continues to be the expansion of its outlets through franchisees, in order to increase volume sales, market share and penetration across the country. In addition to Primicia’s franchisees, the company continues to sell its products in many multibrand retailers, including store-based and internet retailers. The company also makes large investments in the licensing of famous brands such as Disney, Mickey Mouse and Barbie, as a way to attract consumers’ atten...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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