Primark Stores Ltd in Apparel and Footwear (United Kingdom)
Primark will continue to operate in a highly distinctive manner in UK apparel and footwear. The company is not expected to launch internet retailing, although it will continue to benefit from a strong social media presence, including its own Primania platform. The chain is likely to continue to focus mainly on large town and city centre stores, despite many of its competitors exploring smaller stores and shop-in-shop concessions. The brand will also continue to make extremely low prices its main...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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