The Premiumisation Trend in Alcoholic Drinks Packaging

The Premiumisation Trend in Alcoholic Drinks Packaging

The alcoholic drinks industry saw limited volume growth over the review period, as the focus has shifted from quantity to quality, impacting alcoholic drinks packaging volumes. With premiumisation, however, come opportunities, as consumers demand changing pack types to respond to their needs. Trends including craft, mindful drinking, premium lifestyles and smart packaging are all playing a role in premiumising the alcoholic drinks packaging industry.

Euromonitor International's The Premiumisation Trend in Alcoholic Drinks Packaging global briefing offers an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types, offers strategic analysis of key factors influencing the packaging market - be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


The Premiumisation Trend in Alcoholic Drinks Packaging
Euromonitor International
December 2019
Introduction
Global Alcoholic Drinks Packaging Overview
Crafting a Premium Offering
Mindful Drinking
Premium Lifestyle Trends
Smart Packaging
Prospects

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