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Premium Beauty and Personal Care in Poland

Premium Beauty and Personal Care in Poland

According to the Central Statistical Office, the average salary in Poland in December 2017 reached almost PLN5,000 (EUR1,200), which is historically the highest figure. Unemployment is low and dropped below 7%. Due to good macroeconomic forecasts and booming consumption, these trends should continue in the short to medium term. These factors provide a favourable environment for the development of premium beauty and personal care, as the number of consumers that can purchase is rapidly expanding.

Euromonitor International's Premium Beauty and Personal Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Sets/Kits, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


PREMIUM BEAUTY AND PERSONAL CARE IN POLAND
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Fast-growing Incomes Increase Target Group for Premium Products
for Premium Products, Price Remains Important But Not A Priority
Premium Products Offer Guaranty of High Quality and Social Prestige
Competitive Landscape
L'Oréal Polska Continues To Lead; Number of Novelties Present
Domestic Start-up Brands Are Blooming
E-commerce Is Booming, Traditional Perfumeries Need To Adapt
Category Data
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care in Poland Is Thriving
Naturalness Is the Key Trend
Highly Fragmented Landscape With Both Global and Local Brands Performing Well
Asian Products Grow in Popularity
Future Is Bright, But Some Threats Loom
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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