Prada SpA in Luxury Goods (South Korea)
The company lured consumers to outlets with discount promotions in 2016. The Prada brand rarely holds a nationwide sale, but season-off sales were successful, with many outlets reporting sales revenue increases. This move is in line with Prada headquarters’ future plan, revealed at the investor presentation in New York in 2016, to shift the focus from high-priced products and offline store sales to lower-priced products and online business expansion.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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