Postobón SA in Soft Drinks (Colombia)
Traditionally Postobón SA has been a firm orientated to soft drinks, being the only player present in all categories except concentrates and RTD coffee. The main strategy of the company relies on diversification and innovation to adjust to changing consumer habits. The most recent launch was Postobón Stevia, the first non-cola carbonate sweetened with stevia.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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