Portugália Restauração SA in Consumer Foodservice (Portugal)
Portugália Restauração owns Cervejaria Portugália, a 90-year-old traditional Portuguese beer house and full-service restaurant. In the last decade it expanded its chain in Portugal, both in full-service restaurants and fast food. It recently renewed its image, pointing to a match between traditional and familiar tastes and value for Portuguese consumers and the modernity of its service. In 2014 it started experimenting with a new business model, with the franchising of its outlets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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