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Portable Players in Vietnam

Portable Players in Vietnam

Overall, portable players has continued to witness relatively limited demand from Vietnamese consumers in 2018. However, the one category to register positive retail volume growth is wireless speakers. These products are attractive to a small but growing group of consumers who want to enjoy louder music with their friends during special occasions and on trips. However, after the very strong volume growth seen in 2017, the category has seen slower growth in 2018. This is due to the category’s lim...

Euromonitor International's Portable Players in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


PORTABLE PLAYERS IN VIETNAM
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Wireless Speakers Benefits From Rising Use of Smartphones
Smartphones Replacing the Need for Portable Media Players and E-readers
Sports Enthusiasts Key Consumers for Portable Media Players
Competitive Landscape
Apple Inc Leads Portable Media Players
Sony Benefits From Increase in Activities
Divoom Maintains Lead in Wireless Speakers
Category Data
Table 1 Sales of Portable Players by Category: Volume 2013-2018
Table 2 Sales of Portable Players by Category: Value 2013-2018
Table 3 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 4 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 6 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 7 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 9 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Executive Summary
Consumer Electronics Sees Weaker Performance Due To Maturity
Mid-priced Items Contribute To the Majority of Sales
Players Stay Competitive by Employing Aggressive Marketing Activities
Online Retailing Becomes Increasingly Popular
Slower Volume Growth Expected As Some Categories Reach Maturity
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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