Portable media players and e-readers are categories in which sales are facing strong competition from smartphones, which are increasingly used to play music, view videos, stream content and read e-books. The widening ownership of smartphones and the improvements being seen in the functionality and battery life of these devices resulted in declining demand for e-readers and portable media players in Japan towards the end of the review period. However, the rising use of smart phones for a variety...
Euromonitor International's Portable Players in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: E-Readers, Portable Media Players, Wireless Speakers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Portable Players market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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