Streaming music platforms are increasingly taking centre-stage in Australia, leading to declining sales of portable media players. The latest 6th generation iPod by Apple did little to reinvigorate sales of portable media players. Furthermore, music streaming nullified the need to have physical storage in which to store large music files, a key selling point of portable media players. Therefore, this category declined by 61% in retail volume terms, achieving a mere 68,000 units sold in 2016.
Euromonitor International's Portable Players in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: E-Readers, Portable Media Players, Wireless Speakers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Portable Players market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.