Portable Consumer Electronics in the Middle East and Africa
Growing middle classes and a high population of young people means that there are many untapped consumers in the Middle East and Africa. As the region has one of the highest economic inequality rates in the world, electronic products will need to be marketed in multiple ways to target a wide and varied consumer group. Smartphones are increasingly in demand across all countries, and are the main driver of growth for this industry in the region.
Euromonitor International's Portable Consumer Electronics in the Middle East and Africa global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market – be it new product developments, economic/lifestyle influences, distribution or pricing issues. From the latest innovations such as Smartphones, Ultrabooks and OLED TVs to existing technologies such as Laptops, Home Audio and Cinema Systems and In-Car Entertainment, Euromonitor International offers a consistent yet incisive snapshot of the Consumer Electronics industry. Forecasts illustrate how the market is set to change and the criteria for success over the next five years.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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