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Polishes in Ukraine

Polishes in Ukraine

Shoe polish continued to dominate sales in 2017 thanks to a tradition for consumers taking care of their shoes. However, in 2017, two opposing trends impacted the category. On the one hand, the price of shoes increased significantly over the review period, resulting in consumers taking greater care of their shoes so they lasted longer. This supported the category’s volume sales. On the other hand, however, the popularity of cloth shoes reduced the necessity for shoe polish.

Euromonitor International's Polishes in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


POLISHES IN UKRAINE
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Shoe Polish Dominates Sales
Floor Polish Being Replaced by Floor Cleaners
Metal Polish Benefits From the Entry of New Players
Competitive Landscape
Low-end Brands Gain Ground
Cigir Kimya Remains the Leading Player
Competition Within Metal Polishes Intensifies
Category Data
Table 1 Sales of Polishes by Category: Value 2012-2017
Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Polishes: % Value 2013-2017
Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Executive Summary
Economic Stabilisation Helps Drive Home Care Sales
Consumers Show More Interest in Task-specific Home Care Products
International Manufacturers Continue To Lead Although Ukrainian Companies Achieve Stronger Growth
Consumers' Saving Mentality Supports the Emergence of New Packaging Formats
Home Care Anticipated To Register A Significantly Stronger Performance Over the Forecast Period
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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