Polishes in Spain

Polishes in Spain

Demand for polishes in Spain continued to decline across the category in 2019, due to a lack of interest amongst local consumers towards deep cleaning routines, particularly as these require a certain amount of time and dedication, and the general trend amongst home care is moving towards greater convenience and multi-functionality rather than the purchase of specific products. Therefore, there is a notable movement towards purchasing generic products for the cleaning of multiple surfaces, with...

Euromonitor International's Polishes in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Polishes in Spain
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Lack of interest in deep cleaning and substitute products influences ongoing declining demand for polishes
Floor cleaners continues to record weakest performance with tiled flooring in many Spanish homes requiring only general clean
Shoe polish will continue to record positive value sales driven by increasing production costs
COMPETITIVE LANDSCAPE
Lack of innovation marks polishes, with private label offering competition to established brands
Johnson Wax retains established presence across the category
Búfalo shoe polish gaining in popularity for green positioning
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2014-2019
Table 2 Sales of Polishes by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Polishes: % Value 2015-2019
Table 4 LBN Brand Shares of Polishes: % Value 2016-2019
Table 5 Forecast Sales of Polishes by Category: Value 2019-2024
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Undynamic volume growth but rising unit prices are driven by players launching innovative and premium products, adding value to the market
Environmentally-aware consumers search for more ecological brands, supported by new launches from forward-thinking producers
Consolidated competitive environment with strong presence of private label
New launches look to innovation to attract consumers through differentiation
Improved performance for home care with innovation and premiumisation driving greater value for the market
MARKET DATA
Table 7 Sales of Home Care by Category: Value 2014-2019
Table 8 Sales of Home Care by Category: % Value Growth 2014-2019
Table 9 NBO Company Shares of Home Care: % Value 2015-2019
Table 10 LBN Brand Shares of Home Care: % Value 2016-2019
Table 11 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 12 Distribution of Home Care by Format: % Value 2014-2019
Table 13 Distribution of Home Care by Format and Category: % Value 2019
Table 14 Forecast Sales of Home Care by Category: Value 2019-2024
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

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