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Polishes in South Korea

Polishes in South Korea

Shoe polish continued to suffer from declining sales as the frequency for wearing formal shoes has decreased and people no longer tend to polish their own shoes at home. An increasing number of local corporations with a conservative corporate culture have announced casual dress codes at work. Even corporations that require a more formal dress code at work, often have “casual Friday”, which allows workers to dress more casually including the wearing of jeans and sports shoes. As corporate culture...

Euromonitor International's Polishes in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


POLISHES IN SOUTH KOREA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Continuous Decline of Shoe Polish With More Casual Work Culture
Affordable Professional Cleaning Services Further Damage Shoe Polish Sales
Furniture Polish's Continuous Decline Due To Use of Wipes
Competitive Landscape
Malpyo Industrial Co Retains Leadership
Competition Remains Stagnant With Inactive Product Development and Innovation
Category Data
Table 1 Sales of Polishes by Category: Value 2012-2017
Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Polishes: % Value 2013-2017
Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Executive Summary
Chemophobia Dampens Consumer Confidence
Increased Awareness of Chemicals and Attention Paid To Home Care Choices
Leading Players Gain Additional Value Share, Benefiting From Oxy's Absence
Limited Product Innovation Under Market Uncertainty
Marginal Growth Potential After Testing Times
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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