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Polishes in Pakistan

Polishes in Pakistan

It is expected that economic development in Pakistan will continue to support strong growth in polishes volume and current value sales over the forecast period. Rising incomes will not only make such products more affordable to many households, but also increase their capacity for spending on more expensive shoes, furniture and other items that require regular polishing to keep them in good condition. More consumers will be inclined to use branded polish products for this purpose rather than tra...

Euromonitor International's Polishes in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Polishes in Pakistan
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Rising Living Standards in Pakistan Bode Well for Polishes
Shoe Polish Set To Continue Outperforming Other Categories
Metal, Floor and Furniture Polish Likely To Benefit From Entry of New Local Brands
Competitive Landscape
Reckitt Benckiser Maintains Its Overall Lead in Polishes
Strong Performance of Kiwi Continues To Support Value Share Gains for Peridot
International Brands Expected To Gain Ground at Expense of Cheaper Competitors
Category Data
Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Executive Summary
Rising Incomes and Marketing Activities Drive Positive Performance of Home Care
Price Remains Highly Influential in Home Care Purchasing Decisions
Multinationals Maintain Leading Positions in Most Home Care Categories
Traditional Grocery Retailers Continue To Dominate Home Care Distribution
Increasing Competition Likely To Fuel Higher Investment in Advertising and Innovation
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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