Polishes in Nigeria

Polishes in Nigeria

The largest area, shoe polish, is viewed as an essential item among some consumers, especially urban consumers. This makes shoe polish relatively resilient, despite the weak economic environment. With the growth of the urban population, as well as formal and professional employment, shoe polish is positioned well, and sales are expected to increase over the forecast period. As an increasing number of Nigerians move to the cities and establish themselves in urban households, they pay more attenti...

Euromonitor International's Polishes in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Polishes in Nigeria
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Shoe polish benefits from being viewed as an essential among some consumer groups in Nigeria
Popular mobile shoe shiners continue to contribute to sales of shoe polish
Floor and furniture polish have limited popularity, but are expected to grow over the forecast period
COMPETITIVE LANDSCAPE
Kiwi maintains its lead, offering variety to consumers through different colours and sizes
There is wide product penetration due to the success of leading brands
International brands continue to lead as domestic players struggle against the competition
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2014-2019
Table 2 Sales of Polishes by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Polishes: % Value 2015-2019
Table 4 LBN Brand Shares of Polishes: % Value 2016-2019
Table 5 Forecast Sales of Polishes by Category: Value 2019-2024
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care records weak growth in 2019; the result of the economic slowdown partnered with consumers low buying power
Consumers focus on what they perceive to be essentials, with added-value items losing share
Eko Supreme Nigeria Ltd retains its lead, as local players battle with international offerings for value share
The weak economy saw a lack of new product developments, however, Sniper insecticide is set to disrupt the home insecticide landscape
Growth will increase significantly over the forecast period, boosted by growing urbanisation and the recovering economic landscape
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Distribution of Home Care by Format: % Value 2014-2019
Table 13 Distribution of Home Care by Format and Category: % Value 2019
Table 14 Forecast Sales of Home Care by Category: Value 2019-2024
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

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