Consumer GoodsConsumer Goods & RetailingHouse & HomeHousehold ProductsHousehold Cleaners

Polishes in Nigeria

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from $990 16 Pages Euromonitor International January, 2017 EP15232658

Attention: There is an updated edition available for this report.
Lowest Prices Guaranteed
Price from $990
Length 16 Pages
Publisher Euromonitor International
Published Date January, 2017
SKU EP15232658

Polishes in Nigeria

High inflation and growing economic uncertainty resulted in consumers becoming increasingly price-sensitive in Nigeria towards the end of the review period. This resulted in many consumers seeking out the lowest-priced brands, particularly within shoe polish, which has a wider appeal across income groups. With unemployment high towards the end of the review period, many are keen to offer a professional image in their work in order to better safeguard their job, with consumers placing a strong em...

Euromonitor International's Polishes in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
    • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


    POLISHES IN NIGERIA
    Euromonitor International
    January 2017
    LIST OF CONTENTS AND TABLES
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 1 Sales of Polishes by Category: Value 2011-2016
    Table 2 Sales of Polishes by Category: % Value Growth 2011-2016
    Table 3 NBO Company Shares of Polishes: % Value 2012-2016
    Table 4 LBN Brand Shares of Polishes: % Value 2013-2016
    Table 5 Forecast Sales of Polishes by Category: Value 2016-2021
    Table 6 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
    Executive Summary
    Double-digit Current Value Growth Solely Due To Inflation in 2016
    Consumers Shift To Affordable Multifunctional Products
    Shares Shaken Up As Consumers Trade Down
    Economy Distribution Channels Attract Price-sensitive Consumers
    Sluggish Forecast Period Growth Due To Economic Uncertainty
    Key Trends and Developments
    Growing Price-sensitivity Due To Economic Downturn and High Inflation
    Mid-income Consumers Turn Back To Multifunctional and Affordable Cleaning Products
    Counterfeits and Informal Retailing Pose Growing Challenge
    Market Indicators
    Table 7 Households 2011-2016
    Market Data
    Table 8 Sales of Home Care by Category: Value 2011-2016
    Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
    Table 10 Sales of Home Care by Region: Value 2011-2016
    Table 11 Sales of Home Care by Region: % Value Growth 2011-2016
    Table 12 NBO Company Shares of Home Care: % Value 2012-2016
    Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
    Table 14 Distribution of Home Care by Format: % Value 2011-2016
    Table 15 Distribution of Home Care by Format and Category: % Value 2016
    Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
    Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
    Definitions
    Sources
    Summary 1 Research Sources

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