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Polishes in Macedonia

POLISHES IN MACEDONIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Furniture Polish Sees the Fastest Value Growth in 2017
Shoe Polish Continues To See Positive Value Growth in 2017
Floor Polish Slows in 2017
Competitive Landscape
Werner & Mertz Offers Strong Brands
International Companies Dominate Polishes in 2017
Low Production Capacity and A Lack of Know-how Hamper the Domestic Challenge
Category Data
Table 1 Sales of Polishes by Category: Value 2012-2017
Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Polishes: % Value 2013-2017
Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Executive Summary
Home Care Continues To Grow Despite Economic Hardship in 2017
Innovation Focuses on Laundry Care and Surface Care
Strong International Presence in Home Care
Modern Grocery Retailers Dominate Home Care
Key New Product Launches To Stimulate Positive Growth in the Forecast Period
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Polishes in Macedonia

In 2017, furniture polish posted the fastest retail value sales growth. Most furniture surfaces in Macedonia consist of wood or plywood. MDF is also used to equip kitchen storage areas and parts of the furniture used in living rooms, children’s rooms and bedrooms. Sofas, beds and other seating furniture are upholstered by textiles or leather (both genuine and faux). Products made of genuine leather are typically much more expensive than textiles.

Euromonitor International's Polishes in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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