Polishes in Italy

Polishes in Italy

Polishes continued to suffer from declining demand in 2019, as the changing lifestyles and priorities of Italian consumers means that they are dedicating less time to deep-cleaning routines in their homes due to lack of time and inclination. Furniture polish remains the largest category in volume terms, and with the increasing penetration of low-cost furniture in modern family homes, these products are less likely to be polished as they require minimum maintenance. The increasing number of small...

Euromonitor International's Polishes in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Polishes in Italy
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Changing consumer lifestyles and cleaning habits continue to have negative impact on demand for polishes
Casual trend reduces need for polishing more formal footwear, influencing performance of shoe polish
Modern surfaces that require minimal maintenance reduce need for specific polishes
COMPETITIVE LANDSCAPE
Change of leadership within intense competitive landscape
Emulsio is well-established and trusted brand name, expanding its offer with ecological line
Mixed performance for SC Johnson
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2014-2019
Table 2 Sales of Polishes by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Polishes: % Value 2015-2019
Table 4 LBN Brand Shares of Polishes: % Value 2016-2019
Table 5 Forecast Sales of Polishes by Category: Value 2019-2024
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Mixed performance within home care with strongly performing products addressing consumer demand for greater convenience and multi-functional attributes
Growing environmental awareness amongst population is slowly increasing demand for ecological development within home care
Major global players lead home care due to large product portfolios that enjoy consumer recognition and wide distribution
Streamlining of portfolios noted in home care in 2019, although Air Wick offers interesting concept
Improved performance for home care with higher current value sales driven by willingness of Italians to invest in innovative, convenient or ecological products
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook