Polishes in India

Polishes in India

Polishes saw slower growth in current value terms in 2019 when compared to the review period average. This was partly due to consumers switching to alternative products. For example, when it comes to flooring some are using floor cleaners and home care disinfectants rather than floor polish, with these products sometimes containing ingredients which not only clean but also add shine to surfaces. If polishes is to see stronger growth then manufacturers will need to look at adding value, with cons...

Euromonitor International's Polishes in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Polishes in India
Euromonitor International
May 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Surface care stealing sales from polishes
Shoe polish sales under threat as traditional black leather shoes give way to other low-maintenance options
New materials in the home removes need for furniture and metal polish
COMPETITIVE LANDSCAPE
Reckitt Benckiser retains lead thanks to strong distribution
Kiwi losing shine due to a lack of new product development
Footwear manufacturers looking to build sales with their own shoe care ranges
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2014-2019
Table 2 Sales of Polishes by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Polishes: % Value 2015-2019
Table 4 LBN Brand Shares of Polishes: % Value 2016-2019
Table 5 Forecast Sales of Polishes by Category: Value 2019-2024
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care on the rise as hygiene awareness grows
Players target both ends of the price spectrum as they look to add value and increase penetration
Home care remains a consolidated category with strong investment from the leading players
Traditional grocery retailers dominate but the landscape is gradually changing as consumers go in search of convenience
Increased hygiene awareness key to the development of home care
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook