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Polishes in Estonia

Polishes in Estonia

In 2017, vegan and organic shoe creams and care products were introduced to the Estonian market. These products remained niche areas that appealed to more-knowledgeable consumers, but also helped drive sales of shoe polish to some extent. Consumers who knew and cared about these products usually found organic products themselves and therefore these products did not need major marketing support. For these products, minor marketing efforts such as updating product webpages are enough to attract kn...

Euromonitor International's Polishes in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


POLISHES IN ESTONIA
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Vegan and Organic Shoe Creams Are Introduced
Consumers' Purchasing Power Benefit Sales
Growth of Higher-value Products Is Expected
Competitive Landscape
No Change at the Top
Many Small Players
International Companies Lead Polishes
Category Data
Table 1 Sales of Polishes by Category: Value 2012-2017
Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Polishes: % Value 2013-2017
Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Executive Summary
Home Care in Estonia Continues To Record Growth Alongside the Overall Economy
Booming Real Estate Market Supports Current Value Growth of Home Care Products
Domestic Manufacturer Continues Growing
Large Retail Chains Offering Internet Orders
Environmentally Friendly and Natural Products Expected To Record Growth
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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