- POLISHES IN CAMEROON
- Euromonitor International
- March 2018
- LIST OF CONTENTS AND TABLES
- Polishes Remains A Niche Within Home Care
- Shoe Polish Enjoys Steady Demand
- Steady, But Slower Value Growth Expected Over the Forecast Period
- Competitive Landscape
- International Brands Continue To Dominate
- Price Competition Among Economy and Standard Brands
- Supermarkets the Preferred Format for Polishes
- Category Data
- Table 1 Sales of Polishes by Category: Value 2012-2017
- Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
- Table 3 NBO Company Shares of Polishes: % Value 2013-2017
- Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
- Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
- Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
- Executive Summary
- Growing Product Availability and Consumer Awareness Drive Value Sales
- Domestic Players Continue To Push Powder Detergents
- International Players Lead Home Care Overall
- Supermarkets Grows Market Presence and Strengthens Domestic Brands
- Faster Value Sales Growth Is Expected Over the Forecast Period
- Market Indicators
- Table 7 Households 2012-2017
- Market Data
- Table 8 Sales of Home Care by Category: Value 2012-2017
- Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
- Table 10 NBO Company Shares of Home Care: % Value 2013-2017
- Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
- Table 13 Distribution of Home Care by Format: % Value 2012-2017
- Table 14 Distribution of Home Care by Format and Category: % Value 2017
- Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
- Summary 1 Research Sources
Polishes in Cameroon
Retail current value growth in 2017 was slower than the review period CAGR. Floor polish and furniture polish remain niches in Cameroon, with demand limited to a small number of middle-to-high-income urban consumers. While there has been strong construction activity in urban areas, these products remain unavailable in rural areas. However, most new homes feature tiled or laminated floors and surfaces, which are cheaper and easier to maintain than wooden floors and surfaces. Rising urbanisation a...
Euromonitor International's Polishes in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Polishes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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