Polishes in Brazil
The survival of the category relies on sales to more traditional households that are familiar with polishes and use them as complementary products after heavy cleaning is applied. Floor polish and furniture polish have diminished in importance, primarily among millennials from the biggest cities of Sao Paulo and Rio de Janeiro. These consumers are unconvinced of the true need for polishes when house cleaning. However, the current size of the overall category indicates that it will continue to ha...
Euromonitor International's Polishes in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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