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Polishes in Brazil

Polishes in Brazil

The survival of the category relies on sales to more traditional households that are familiar with polishes and use them as complementary products after heavy cleaning is applied. Floor polish and furniture polish have diminished in importance, primarily among millennials from the biggest cities of Sao Paulo and Rio de Janeiro. These consumers are unconvinced of the true need for polishes when house cleaning. However, the current size of the overall category indicates that it will continue to ha...

Euromonitor International's Polishes in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


POLISHES IN BRAZIL
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Floor Polish and Furniture Polish Value Sales Fall
New Generation of Consumers Misunderstands the Concept of Polishes
Shoe Polish Grows Organically As Footwear Continues Its Upward Trend
Competitive Landscape
Local Manufacturers Continue To Dominate Polishes
Good Prospects for Shoe Polish Encourage the Return of Strong Players
Private Label Activity in Polishes Is Weak in Major Grocery Retailers
Category Data
Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Executive Summary
High Price-elasticity in Home Care Is Stretched As Result of Frugality
Amid Rationalisation in Purchasing, More Added-value Products Gain Ground
the Gap Between Multinationals and Local Players Shrinks
Knowledge of Brazilians' Sensorial Identity Is A Way of Adding Value
the Outlook Is Positive As Faster Innovation Pace Is Linked With Market Maturity
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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