Podebradka as in Health and Wellness (Czech Republic)
Podebradka is set to continue supporting its products with significant advertising focusing on traditional values and product quality. A stronger marketing budget and potentially also new flavour extensions, and products free from artificial colourants will also likely be visible. The company’s main presence in health and wellness beverages is going to remain in still natural mineral water and reduced sugar beverages. At the same time it will pay more attention to its on-trade selection of cola-...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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