Serving as Teva Pharmaceutical Industries Ltd’s regional hub for expansion in Croatia and neighbouring countries, Pliva Hrvatska doo not only manufactures global Teva brands, but has also kept the most popular Pliva brands to preserve the leadership in Croatian pharmaceuticals and other categories. Future plans involve both keeping its leadership in Croatia and expanding its reach in global generics even more.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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