Piraeus Bank SA in Financial Cards and Payments (Greece)
After the 2013 wave of mergers and acquisitions which swept across the Greek banking industry, Piraeus Bank accumulated a very big client portfolio and its main focus is now fixed on maintaining an active consumer base and generating new turnover from its existing clients. Piraeus Bank aims to homogenise and improve its services with an emphasis on e-banking, an area in which it is a pioneer, in order to improve the experience of its existing clients. Moreover, the bank wishes to finance Greek...
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Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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