Pilot Pen (S) Pte Ltd in Personal Accessories (Singapore)
Over the forecast period, Pilot Pen (S) Pte Ltd is expected to focus on product innovation in order to improve the user experience. This is also a move for the company to better differentiate itself from its competitors in writing instruments and sustain its leadership in the category. The company is expected to intensify new product innovation in categories in which it already enjoys a strong foothold, for example roller ball pens and mechanical pencils.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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