Philip Morris (Pakistan) Ltd in Tobacco (Pakistan)
Philip Morris (Pakistan) will benefit from a major share issuance at the start of the forecast period, with this set to raise PKR7.5 billion by December 2017. These funds will be used to reduce financing costs and to invest in operational improvements, with a strong focus on ensuring optimum product quality. The company will also invest in innovation and is likely to launch a widening range of premium cigarettes in the forecast period in order to capitalise on Pakistan's growing mid-income consu...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars and Cigarillos, Smokeless Tobacco, Smoking Tobacco, Vapour Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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