The aim of Philip Morris France is to consolidate its lead in cigarettes in France, and to increase its share in smoking tobacco. It should continue to concentrate its efforts on being present with key brands across all price bands, with Marlboro and Philip Morris product extensions. The company should also focus on providing brand variants to reach different target consumer groups, and reinforce its leadership with new product developments, such as flavour capsules and superslims.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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