Philip Morris is set to strive to maintain its brand leadership in premium cigarettes and mid-priced cigarettes by improving quality and focusing on product innovation. However, the company will also need to catch up to its global peers in smoking tobacco, where it does not hold a leading position. The company is particularly exposed to the threat of plain packaging regulation due to its dependency on high-end products and its future priority is set to involve vociferously opposing the...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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