Philip Morris Austria GmbH is set to continue to maintain its leadership in cigarettes and thus overall tobacco over the forecast period. In 2014, the company aimed to have greater presence in the economy cigarettes segment and entered the smoking tobacco category. Its main future goal will be to strengthen the position of its brands in the economy segment in cigarettes, as well as in smoking tobacco. A continuous focus on innovation will also be a key factor in the company’s future plans.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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