Philip Morris will continue to focus on premium cigarettes, mainly with its well-known and iconic Marlboro brand. The company is present in the economy segment as well in order to diversify its future operations. It will continue to offer a wider range of products to its customers and will remain present with its L&M and Basic brands in the economy segment. As part of its strategy, in February 2009 Philip Morris and Swedish Match announced the creation of a joint venture with the aim to...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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