The focus of Pfizer remains on research, development and innovation. The company is involved in the manufacture and marketing of numerous vaccines, Rx medicines and OTC medicines. It is likely that Pfizer will launch more OTC products during the forecast period, following the switch of these products from Rx to OTC status, just as the company has already done with its brand Nexium Control.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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