Peter Larsen Kaffe A/S in Hot Drinks (Denmark)
Peter Larsen Kaffe will continue to focus on premium coffee with fair trade and organic certification. The consistency of its products is one area of focus for the company as it wants to improve consumer loyalty by guaranteeing the very same experience each time consumers drink its coffee. Following the initial success in RTD coffee this will remain an area of focus, aimed at supplementing and driving consumers to its coffee brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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