The average life expectancy for pets in Italy is becoming longer as they are eating better and are treated more like children than animals. An increase in indoor living in contact with humans, and the fact that dogs are taken everywhere by their owners, generated new needs in pet products, from more accessories to beauty products. This is expected to continue to revive pet products, with more products being introduced on a regular basis.
Euromonitor International's Pet Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Pet Products market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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