Market Research Logo

Pet Care in Ireland

Pet Care in Ireland

Despite contracting volume sales of pet food, pet care in Ireland is maintaining steady value growth. Consumers, especially millennials, are willing to spend more on pet care as pet humanisation and the premiumisation of products accelerate. Pet owners have become more conscious of their pets’ health and more educated about the science of nutrition, and also wish to indulge their pets with accessories and beauty products, treating them as members of the family. This influences their choices of p...

Euromonitor International's Pet Care in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Pet Care in Ireland
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Steady Value Growth for Pet Care As Pet Humanisation Leads To Higher Average Spend
Human Food Fads Continue To Extend Into Pet Food
Mars Remains at the Top But Is Challenged by Smaller Players With Premium Aspirations
Discounters and Internet Retailing in the Spotlight
Pet Humanisation Trend To Underlie Continued Growth of Pet Care
Market Indicators
Table 1 Pet Populations 2014-2019
Market Data
Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Cat Owners Prefer More Premium Nutritional Cat Food
Value Sales Boosted by Packaging Format Shift Towards Pouches
Humanisation Trend Increases Demand for Luxury Cat Food and Variety
Competitive Landscape
Brands Address Demand for High-quality Nutritional Food
Pet Specialists and Internet Retailing Gain Ground in Terms of Distribution But Fail To Overtake Established Supermarkets
Producers Like James Wellbeloved Focus on Cat Food That Is Both Healthy and Palatable
Category Indicators
Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand for Convenience Boosts Sales of Dog Food in Pouch Format
Nutrition Is at the Forefront of Dog Food Choices
Consumers Seek Authentic and Locally-sourced Dog Food
Competitive Landscape
Mars and Nestlé Purina Hold Onto the Lead Despite Threat From Private Label
Mackle Petfoods Focuses on Natural and Functional Dog Food, Whilst Red Mills Addresses Consumer Demand for Locally-sourced Ingredients
Humanisation Trend Influences Innovation in Dog Treats
Category Indicators
Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Other Pet Population Continues To Decline in Ireland As Dogs and Cats Are Favoured
Exotic Reptiles and Tropical Fish Are Profitable for Retailers
Small Mammals Suit Smaller Living Spaces
Competitive Landscape
Mars Foods Ireland Continues To Lead With Fish and Bird Food, Followed by Supreme Petfoods With High-fibre Nutrition for Small Mammals
Burgess Focuses on Premium, Healthy, Functional Other Pet Food, Whilst Tetra Remains Innovative
Supermarkets Leads Distribution, But Specialist Pet Stores Become More Important
Category Indicators
Table 53 Other Pet Population 2014-2019
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Pet Humanisation Trend Increases Sales of Accessories
Higher-quality and Portable Pet Products in Demand
Pet Healthcare Set To Perform Best Over Forecast Period Due To Owners' Close Bond With Pets
Competitive Landscape
Owners Seek Luxury Pet Products As Well As Value-for-money Items
Innovation Continues in Pet Products, With the Humanisation Trend Leading To New Services for Pets
Pet Shops and Pet Superstores Remain Strong Whilst Internet Retailing Competes on Price
Category Data
Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook