Personal Wipes: Trends, Challenges, Growth Potential
With significant untapped potential in the developing countries and room for growth in the developed regions, personal wipes often top the industry agenda. The report provides a global overview of the personal wipes marketplace in the developed and developing markets, assessing trends and risks in product development, pricing challenges and advertising support. The report also spotlights natural and eco-friendly product trends, including key positioning and current challenges for the industry.
Euromonitor International's Personal Wipes: Trends, Challenges, Growth Potential global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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