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Personal Luxury in Poland

Personal Luxury in Poland

Demand for luxury goods in Poland is increasing. This is largely down to the fact that the Polish economy is growing at a fast pace, meaning there are more people who can afford to buy personal luxury goods. At the same time, this is also the most accessible category in luxury goods. According to research, nine out of 10 affluent Poles buy personal luxury goods at least once a year (source: KPMG). The customer base for these products is larger than for other luxury goods which require more signi...

Euromonitor International's Personal Luxury in Poland report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Personal Luxury in Poland
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Rising Number of Wealthy Poles Drives Demand for Personal Luxury Goods
Fashion Dictates Trends But Prestige and Tradition Also Count
Personal Luxury Offers Further Strong Growth Potential Over the Forecast Period
Competitive Landscape
Kering Remains the Leading Player in Personal Luxury
the Importance of Multi-brand Stores
Consumers Demand the Highest Standards of Service and An Individual Approach To Their Needs
Category Data
Table 1 Sales of Personal Luxury by Category: Value 2013-2018
Table 2 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 4 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 5 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 6 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Executive Summary
Sales of Luxury Goods Being Driven by the Growing Number of Affluent Poles
Desire for Social Recognition Fuels Demand for Luxury Goods
Luxury Goods Continues To Be Dominated by Global Brands
Traditional Store-based Outlets Dominate Sales But An Omni-channel Approach Is Becoming Standard
Luxury Goods in Poland Expected To Perform Very Well Over the Forecast Period
Market Indicators
Table 7 Number of High Net Worth Individuals (HNWI): 2013-2018
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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