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Personal Luxury in Germany

Personal Luxury in Germany

In 2018, personal luxury in Germany continued to register solid current value growth. First and foremost, this performance was driven by ongoing favourable economic conditions in the country, which have led to strong consumer confidence and rising demand for personal luxury. Furthermore, as interest rates remain low, it is likely that some German consumers see a degree of investment value in products from well-known international brands, which have significant potential to appreciate in value. H...

Euromonitor International's Personal Luxury in Germany report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Personal Luxury in Germany
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growth Driven by An Increasing Consumer Base and Focus on Material Assets
Evolving Perception of Luxury Emphasises Emotional Connection With Brands
New Brands and Channels To Benefit From Shifting Focus Towards Experiences
Competitive Landscape
Strong Position in Designer Apparel and Footwear Gives Hugo Boss the Lead
Louis Vuitton Maintains Its Position As the Second Leading Player
Category Data
Table 1 Sales of Personal Luxury by Category: Value 2013-2018
Table 2 Sales of Personal Luxury by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Personal Luxury: % Value 2013-2017
Table 4 LBN Brand Shares of Personal Luxury: % Value 2014-2017
Table 5 Forecast Sales of Personal Luxury by Category: Value 2018-2023
Table 6 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023
Executive Summary
Luxury Goods Continues To Perform Well
Market Increasingly Being Transformed by Younger Generations
Level of Fragmentation Varies Significantly Between Categories
Store-based Channels Facing Growing Competition From Internet Retailing
Luxury Goods Set To Record Further Growth Over the Forecast Period
Market Data
Table 7 Sales of Luxury Goods by Category: Value 2013-2018
Table 8 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 10 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 11 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 13 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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