Personal Luxury in Brazil

Personal Luxury in Brazil

In 2019, the consumption of personal luxury in Brazil was consolidated in terms of the growth path initiated in 2018. The positive results in 2019 were the consequence of better economic indicators bringing prospects of gradual growth over the forecast period, assuming the maintenance of slight improvements. The worst period of economic crisis in the country’s recent history occurred during 2016 and 2017 and challenged the usually resilient luxury industry. As a result, many brands have left the...

Euromonitor International's Personal Luxury in Brazil report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Luxury Goods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Personal Luxury in Brazil
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Economic recovery favours the resumption of personal luxury consumption
Some of the more affordable categories help boost personal luxury’s recovery
Emerging channels continue to gain importance and bring luxury closer to the middle class
COMPETITIVE LANDSCAPE
Illicit trade and counterfeit products still negatively impact personal luxury’s results
PVH Corp remains the biggest player in Brazilian personal luxury
Puig grows and takes advantage of the positive moment for super premium fragrances
CATEGORY DATA
Table 1 Sales of Personal Luxury by Category: Value 2014-2019
Table 2 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 4 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 5 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 6 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Luxury goods consolidates its growth path while challenged by technological and cultural updates
Review period presents the most critical results during the economic crisis
Economic uncertainties discourage many brands from operating in Brazil, increasing concentration in the competitive landscape
New channels emerge as convenient alternatives or more entry-level offerings
Steadier economic environment leads to reheated projections for the forecast period
MARKET INDICATORS
Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019
MARKET DATA
Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

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