Personal Care Appliances in Turkey

Personal Care Appliances in Turkey

A respectable proportion of consumers in Turkey perceive personal care appliances to be somewhat of a luxury, especially during times of economic hardship. Although sales of personal care appliances recorded dynamic retail volume growth at the beginning of the review period alongside rapid urbanisation in Turkey, they experienced marked decline in 2018 and 2019 following economic downturn in the country. The notable exceptions were battery and electric toothbrush units which continued to achieve...

Euromonitor International's Personal Care Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Personal Care Appliances in Turkey
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Need for Convenience Is Expected To Return Personal Care Appliances To Positive Growth
Changing Lifestyles Benefit Personal Care Appliances That Are Higher-end and Offer Greater Convenience
Consumers Purchase Basic Hair Dryers During Economic Hardship But Are Expected To Be Able To Afford More Sophisticated Hair Care Appliances As Incomes Rise
Competitive Landscape
Philips Continues To Lead Personal Care Appliances Due To the Success of Its Body Shavers
Arzum Gains Retail Volume Share by Expanding Its Product Range and Distribution
Local Players Expand Their Distribution in Discounters To Increase Their Retail Volume Sales
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 2 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Body Shavers by Format: % Volume 2014-2019
Table 6 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 7 NBO Company Shares of Personal Care Appliances 2015-2019
Table 8 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Executive Summary
Economic Downturn Causes Ongoing Decline in Retail Volume Sales of Consumer Appliances
Value Growth in 2019 Continues To Be Determined by Sharply Rising Average Unit Prices
Arçelik As Remains the Leading Player
Discounters and Internet Retailing Continue To Gain Ground
Revival in Retail Volume Sales of Consumer Appliances Is Expected Over the Forecast Period
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 15 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 18 Sales of Consumer Appliances by Category: Value 2014-2019
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 25 Sales of Small Appliances by Category: Volume 2014-2019
Table 26 Sales of Small Appliances by Category: Value 2014-2019
Table 27 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 28 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 30 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 31 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 32 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 33 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 34 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 43 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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