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Personal Care Appliances in Turkey

Personal Care Appliances in Turkey

The prevalence of a more liberal lifestyle in society along with rapid urbanisation is leading to an increasing number of consumers attaching greater importance to their personal appearance and therefore, personal care appliances are starting to appeal to mass consumers in Turkey. Consequently, the category recorded stable volume growth over the review period. Given the ongoing increasing distribution of personal care appliances, the perpetual growth in the young and urban population and moderni...

Euromonitor International's Personal Care Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Care Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


PERSONAL CARE APPLIANCES IN TURKEY
Euromonitor International
December 2017
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Urbanisation Will Continue To Be An Important Factor Behind Volume Growth
New Product Developments Are Set To Make Significant Contribution To Value Growth
Alternative Retailing Channels Are Expected To Gain Volume Within Personal Care Appliances
Competitive Landscape
International Brands Dominate Personal Care Appliances in Turkey
Presence of Economy Brands Increases
Increasing Number of Players Expected To Enter Electric Facial Cleansers
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 2 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Body Shavers by Format: % Volume 2012-2017
Table 6 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 7 NBO Company Shares of Personal Care Appliances 2013-2017
Table 8 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Executive Summary
Volume Growth by Consumer Appliances Continues in 2017
Price Competition Intensifies Among Manufacturers of Consumer Appliances
Arçelik As Maintains Its Leading Position in Consumer Appliances in 2017
Discounters and Internet Retailers Gain Share Within Consumer Appliances
Consumer Appliances Set To Continue To Record Positive Volume Growth Over the Forecast Period
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 15 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 18 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 19 Sales of Consumer Appliances by Category: Value 2012-2017
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 26 Sales of Small Appliances by Category: Volume 2012-2017
Table 27 Sales of Small Appliances by Category: Value 2012-2017
Table 28 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 31 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 32 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 33 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 34 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 35 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 44 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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