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Personal Care Appliances in South Korea

Publisher Euromonitor International
Published Feb 04, 2026
Length 25 Pages
SKU # EP20870619

Description

The personal care appliances market in South Korea is characterised by a divergence in performance between traditional categories and the beauty device segment, with the latter driving growth through technological advancements and changing consumer behaviour. Consumers are willing to invest in premium products, particularly younger demographics who view these devices as a valuable form of self-investment. The market is expected to continue growing, driven by demand for innovative, high-performan...

Euromonitor International's Personal Care Appliances in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Personal Care Appliances in South Korea
Euromonitor International
February 2026
List Of Contents And Tables
PERSONAL CARE APPLIANCES IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Younger consumers fuel premium personal care device adoption
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Beauty devices drive South Korea’s personal care boom
Compact innovation powers the rise of on-the-go styling
Health and wellness trend brings beauty tech to younger consumers
CHART 2 Analyst Insight
WHAT’S NEXT?
AI- and data-driven beauty solutions gain consumer trust
CHART 3 Panasonic Launches Two AI-Powered Electric Shavers, a 6-blade and a 5-blade Model
Hyper-personalisation and customisation
Salon-level results drive surge in at-home beauty devices
COMPETITIVE LANDSCAPE
First-mover advantage secures APR’s lead in high-growth niche
LG household a health care expands portfolio through acquisition
CHANNELS
E-commerce dominates personal care appliance sales by offering convenience
Influencer group buying emerges as key distribution channel
PRODUCTS
CHART 4 JMW Launches Frigo, its First Free-Voltage, Foldable BLDC Hair Dryer
LG launches affordable beauty device for younger consumers
CHART 5 LG Household & Health Care Announced the Full-Scale Launch of its Beauty Device
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Samsung Launches Infinite AI Combo, All-In-One Washer-Dryer with a Smart Home Hub
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 LG Electronics Launches AI-Powered Whisen Air Conditioner with Radar Sensor
CHART 11 LG Electronics to Launch Built-In and Dual-Steam Robot Vacuum Cleaner
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in South Korea 2025
CHART 14 Key Insights on Consumers in South Korea 2025
CHART 15 Consumer Landscape in South Korea 2025
CONSUMER APPLIANCES IN SOUTH KOREA
EXECUTIVE SUMMARY
Smart technologies and premiumisation lead market transformation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
AI technology transforms appliances into proactive home management assistants
Samsung boosts sales with multi-functional appliances
Premium appliances blend luxury with cutting-edge technology
WHAT’S NEXT?
AI at the centre of smart home ecosystem
Appliance-as-a-service creates new revenue streams
Urban living drives demand for customisable high-end appliances
COMPETITIVE LANDSCAPE
Samsung and LG maintain dominance through innovation
Robot vacuum surge fuels competition beyond South Korea’s leaders
Navien magic enters market with ambitious expansion plan
CHANNELS
Influencers drive e-commerce growth in small appliances
Appliances and electronics specialists maintain strong offline presence
Social commerce emerges as a powerful e-commerce driver
PRODUCTS
AI Technology from LG Electronics reduces houshold burdens and enhances convenience
Premium robot vacuums integrate seamlessly into home interiors
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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