Personal Care Appliances in Romania

Personal Care Appliances in Romania

Personal care appliances registered another year of retail volume sales growth in 2019 due to economic factors and changing consumer lifestyles. Romanians are increasingly concerned about their image and are showing a higher propensity to spend on products to take care of their body. Rising disposable incomes and growing awareness of new products and innovations also underpin the positive development of the category. Also, with more Romanians visiting beauty and personal care professionals, they...

Euromonitor International's Personal Care Appliances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Personal Care Appliances in Romania
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Economic Factors and Changing Consumer Lifestyles Benefit Sales Further in 2019
Electrical Facial Cleaners Record the Highest Growth Thanks To Increasing Sophistication and Awareness
Consumers To Increasingly Favour Premium Products Over the Forecast Period
Competitive Landscape
Advertising and Good Availability Benefit Leading Brand Braun Oral-b
New Products Focus on Providing Premium Experiences
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 2 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Body Shavers by Format: % Volume 2014-2019
Table 6 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 7 NBO Company Shares of Personal Care Appliances 2015-2019
Table 8 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Executive Summary
Further Growth in 2019 Supported by Rising Incomes and Demand for High-quality Products
Premiumisation As Consumers Increasingly Opt for Innovative Products With A Multitude of Features
International Companies Lead With Their Extensive Distribution Networks, Constant Innovation and Aggressive Marketing
Chained Retailers Lead Distribution, Whilst Internet Retailing Sees Dynamic Growth
Changing Lifestyles and Rising Disposable Incomes Ensure Further Growth Over the Forecast Period
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 15 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 18 Sales of Consumer Appliances by Category: Value 2014-2019
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 25 Sales of Small Appliances by Category: Volume 2014-2019
Table 26 Sales of Small Appliances by Category: Value 2014-2019
Table 27 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 28 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 30 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 31 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 32 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 33 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 34 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 43 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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