With the promotion of natural hair styles in Nigeria, particularly in forums and expos in Lagos and Abuja, there are minimal sales of hair care appliances as female consumers are actively reducing the amount of heat applied to their hair. All brands are affected, however, smaller brands which specialise in hair dryers and straighteners, such as GHD, have been particularly affected, and the category is expected to remain marginal over the forecast period.
Euromonitor International's Personal Care Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Personal Care Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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